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Adformatie: The Olympic Games prove it: sport beats traditional marketing

February 17th 2026

In an age of noise, sport proves its unmatched brand power.

Adformatie: The Olympic Games prove it: sport beats traditional marketing

Omnicom Advertising Group Netherlands bets on sport with Dark Horses

June 30th 2025

Sport has become an essential part of brand strategy and is a rapidly growing domain. That’s why Omnicom Advertising Group Netherlands—the collective of TBWA\NEBOKO, DDB Amsterdam and 180 Global—is introducing the renowned sports marketing agency Dark Horses to the Dutch market.

Omnicom Advertising Group Netherlands bets on sport with Dark Horses

Where sport and creativity meet, everyone wins.

June 30th 2025

It all started for me with the Nike commercial “Michael Jordan Failure.” No athlete in slow motion, no roaring logo on screen, no list of sporting achievements. Just a raw, vulnerable statement that struck a chord with me. It stuck. Ever since, I’ve been fascinated by that place where sport and creativity truly meet.

Where sport and creativity meet, everyone wins.