Peter brings years of expertise in sports marketing across some of the Netherlands’ most recognized brands. At Albert Heijn, KPN, EY, and Feyenoord, he developed major partnerships that leveraged sport to bring brand values to life and forge genuine connections with people. Peter knows exactly how to harness the power of sport to build brand loyalty and drive commercial goals—always striking the perfect balance between creativity, reputation, and impact.

Guido is a seasoned expert in blending sport and creativity to elevate big brands. With a background at agencies like TBWA, Sportfive, and Triple Double, he’s constantly exploring new ways to unite sport, strategy, and creative storytelling. Guido firmly believes in the marketing power of sport to energize brands and move people—literally and emotionally.