About

WHO WE ARE

We are a creative agency that focuses on sport. As the sports marketing agency of TBWA\Neboko, DDB Amsterdam and 180 Global, we’re at the heart of the creative elite. But what truly binds us is our passion for sport. We’re not just fans; we understand how sport, creativity, and culture can amplify major brands. That’s what gives us an edge that not everyone has. That’s why we are Dark Horses.

WHY WE EXIST

In sport, everything is tightly packed and fiercely contested. Brands and rights holders move within a crowded playing field full of rules and established patterns. Sponsorship contracts often keep you inside the lines. We’re here to help you break out of that with creative work that stands out and suits you perfectly. Our ultimate goal? To make sport the beating heart of every marketing campaign. Because where sport and creativity meet, brands win.

HOW WE DO IT

We work together with you, not just for you. Where many agencies start with fan activation, we begin earlier. Together, we dive into your brand strategy to discover how sport can bring your brand to life in a powerful and unique way. We go where others can’t follow—always a step ahead, always unexpectedly creative.

OUR SERVICES

We don’t think in media or channels, but in impact. Our services range from smart strategy to creative content and everything in between. But the earlier we start working together, the bigger the effect. With our unique tools, expertise, and approach, we connect strong brand ideas with a deep understanding of sport and fan culture.