ING x Amateur Football

Since 2014, ING has been deeply rooted in Dutch amateur football. But in a constantly evolving landscape, presence alone is no longer enough. Staying relevant requires continuous reinvention. That’s why we redefined ING’s role. Guided by a clear vision, we developed a sharper strategy tailored to the needs of today’s clubs, players, and volunteers.

The result: a future-proof approach that not only drives visibility, but delivers real impact on and around the pitch.