Centraal Beheer x PSV

The challenge – Centraal Beheer is one of the most iconic insurance companies in the Netherlands. But what many people don’t know is that they also insure small businesses and self-employed professionals.

The idea – Together with football club PSV Eindhoven, we placed a large-scale banner outside the stadium featuring a deliberate typo: PSV was misspelled as PVS. A small mistake and an absolute nightmare for any entrepreneur. The typo quickly went viral. And at exactly the right moment, Centraal Beheer stepped in to save the day.

Other media – Out-of-home, social, online, PR